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5 Reasons the Modern World Is so Ugly
29 July 2020

A distinguishing feature of much of the modern man-made world is that it is, first and foremost, very ugly: disappointing modern architecture abounds. We've almost ceased to notice how awful a lot of it is and forgotten how much better we can do. Here are five central reasons why so many buildings have gone wrong and an urgent blueprint for how to build the more beautiful world we deserve.
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“One of the great generalisations we can make about the modern world is that it is, to an extraordinary degree, an ugly world. If we were to show an ancestor from 250 years ago around our cities and suburbs, they would be amazed at our technology, impressed by our wealth, stunned by our medical advances – and shocked and disbelieving at the horrors we had managed to build. Societies that are, in most respects, hugely more advanced than those of the past have managed to construct urban environments more dispiriting, chaotic and distasteful than anything humanity has ever known…”


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Produced in collaboration with:

Noelle Smith Design

Title animation produced in collaboration with

Vale Productions